Nearly a dozen new Instagram features were added inwhich means businesses have to step up their marketing game even more. Learning all the Instagram hacks, both secret and obvious, can make you a power user on the app.
Download a free checklist that reveals the exact steps an adventure photographer used to grow from 0 tofollowers on Instagram with no budget and no expensive gear.
What makes a great Instagram caption? Captions can be up to 2, characters in length, include emoji, and up to 30 hashtags. As with any piece of good web writing, your Instagram caption should be attention-grabbing and easy to read and follow.
It should also speak to the content and the audience. Instagram demographics show us that the platform is used by people in all income brackets, and is slightly more popular among women than it is with men. But those are the broad strokes.
The better you know your audience, the easier it is to tailor your Instagram marketing strategy to their needs and expectations. To that end, we recommend building audience personas. These archetypes outline basic details about your target customers, their goals, and their pain points.
Our guide to creating audience personas outlines the questions you need to ask yourself to determine who your customers are. How old are they? Where do they live? What sorts of jobs do they have? What do they do outside of work? Will my audience understand this reference? Are emojis and netspeak appropriate to use here?
Answer those questions, and actioning on the next step will be much easier. You might also try jotting down a few adjectives that describe your business and use those to find the right tone. Of course it depends on the industry and audience, but you should strive to keep things light, use humor where appropriate, and show personality.
Consider length Remember that most people scroll through their Instagram feeds at a brisk pace. Give context where you need to, but if the post speaks for itself, let it.This practice of user-generated content creates long lasting relationships and helps increase engagement among other users.
6. Geotag Content for Higher Engagement Go to your Notes app and type the full bio or Instagram caption there. Do you have any Instagram hacks you want share? Feel free to comment below! The age old debate as long as Instagram has been around: where should you put your Instagram hashtags?
Should they go in the caption? Or should they go in a subsequent comment? Tell Them What You Do. You do something – and you do something that sets you apart from anyone else. Tell this side of your brand in your bio. Explain what makes you unique.
Explain what you can do for them. Explain what you share on Instagram. Tell users what you do and who you are. Make It Interesting. Instagram is about having fun.
Learning how to create the best Instagram bios for businesses depends on a few unwritten rules. See what we found for effective bios here. We’ll walk you through how to write Instagram bios for your business and then provide you with some creative inspirations.
Let us know in the comments- what’s the best Instagram bio you’ve . When was the last time you updated your Instagram bio?. Since your Instagram profile is the new homepage, having a good Instagram bio is more important than ever to help you attract new followers.
Just like your goal is to convert visitors into customers with your website homepage, the goal of your Instagram profile should be to convert visitors into followers. This collection of links shows you different ways to contact Instagram for help.