Terracog case analysis

However, upon closer examination, the situation reveals substantial problems surrounding the decision-making process far beyond Emma Richardson.

Terracog case analysis

How to Write a Summary of an Article? Terracog Case Study In this case, there are three main meetings which have been held.

TerraCog Case Analysis - Sample Essays

To begin with, I will brief describe the performance about these three meetings regarding the project of Aerial. The main issue for this meeting is regarding the features and quality of the new product competing with the rivals such as Posthaste and Garmin.

In this meeting they successfully reached the agreement about what kind product TerraCog will design and produce, and Roth was tasked to be in charge of the designing and cost estimating.

Because this is a brief and short meeting just for assigning the tasks, there is few conflict and disagreement in the meeting. The second meeting is Aerial Pre-Launch Meeting which is convened be Emma Richardson, the new executive vice president on March 7, While Pryor said he could not sell the new products in such high cost.

Also Cory Wu showed her puzzle about the high cost. Due to his problem, the meeting came to a deadlock. Reviewing this meeting, I think Emma Richardson who was the convener and facilitator did less to smooth and facilitate the meeting.

The only thing she did was suggesting ending the meeting when the participants were at an impasse. Also in the third meeting, though she invited more people such as Becky Timmons, the CFO, and Harold Whislter, the Vice President of design and development, to attend the Resumption meeting, Richardson did nothing but let the quarrel carry on because I cannot see any word of Richardson in the meeting.

In my opinion, there were some opportunities for facilitator to adjust the rhythm of the meeting. For example, in the Aerial Pre-Launch Meeting, when Barren finished his serious word, as the facilitator, Emma Richardson should make some word to smooth the atmosphere of the meeting, whatever it is the joke or semiformal word.

In this way, the conflict or disagreement will not so easily to be occurred like the situation in the description of the case. Regarding the latter two meetings, there are several factors contributing to the dysfunctional meeting culture.

The first factor is my previous statement, the malfunction of the role of the facilitator. The second factor is the seats of the Resumption of Pre-Launch Meeting. In the meeting, inappropriate seats may aggravate the conflict between both sides.

Terracog case analysis

In the seats of the resumption meeting, on one hand, Emma Richardson as the facilitator sat in a wrong place, instead, she should sit in the middle of both sides. In this seat, she can observe the situation of meeting more easily, and it was convenient for her the ask questions to both sides.

This is what I concluded and assessed for the previous meeting held in TerraCog. However, for the next meeting that will be held next week, and in order to successfully facilitate, I should make more consideration about how to design and conduct the upcoming meeting.

Terracog case analysis

Firstly, I will think about the purpose and deliverables of the third launching meeting. Recalling the last meeting, the disagreement concerns on the high cost and it causes a big problem for marketing.

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Ed Pryor require the production to cut down the cost, but the request are declined because Tony Barren, director of the production said that it was unlikely to reduce the cost because once we did that, some key features of the new products would be lost and it would weaken the competitiveness of the new products.

Therefore, I think the main purpose is how to unify the different opinions about cost cutting.TerraCog Global Positioning Systems: Conflict and Communication on Project Aerial solution to the case SA PA DA PA Model Situation analysis Problem analysis de Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising.

An initial outlook into TerraCog’s operation shows a simple issue surrounding an Executive VP, Emma Richardson, working with her team to decide on the price of a new Global Positioning System.

However, upon closer examination, the situation reveals substantial problems surrounding the decision-making process far beyond Emma . An initial outlook into TerraCog’s operation shows a simple issue surrounding an Executive VP, Emma Richardson, working with her team to decide on the price of a new Global Positioning System.

However, upon closer examination, the situation reveals substantial problems surrounding the decision-making process far beyond Emma Richardson.

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TerraCog Global Positioning Systems: Conflict and Communication on Project Aerial Imagine that you are a facilitation consultant.

You’ve been hired to design and conduct the upcoming “Project Aerial” launch meeting referred to in on the first page of the TerraCog case study.

You have spent some time learning about TerraCog’s meeting culture. Terracog gps 1. TerraCog GPS Puneet Arora Pulkit Mehta Raashi sodhi 2. SITUATION ANALYSIS 3. Situation Analysis Terracog was a successful privately held firm specializing in high quality Global Positioning system and similar products.

Terracog Case Study | Free Essays - schwenkreis.com

Even though TerraCog was always not the first to market new products, the company did not have any problem in capturing the market as the products were of high. CASE ANALYSIS From the outset, it appears that determination of launch price of the product is the only problem in the case.

But this is only a symptom of the bigger problem within the company. PROBLEMS AND INDICATORS /5(2).

TerraCog Case Analysis - New York Essays